Yash Fataniya is an India-based multidisciplinary product designer currently working with SuperKalam, a Y Combinator W23 company. He is also open to work.

His portfolio stands apart from many I have featured over recent months.

Product design sits at its center, supported by motion, branding, development, visual exploration, and product thinking. Those skills feel connected rather than presented as separate services.

That balance makes Yash well suited to startup environments, where designers frequently move between product flows, landing pages, brand work, launch assets, and prototypes.

He also knows how to present the result.

Every project receives its own visual treatment. Motion appears throughout the site. Testimonials connect his craft to business outcomes. Smaller interactions show that he has considered how someone should experience the portfolio.

Two parts of this deserve a closer look.

Yash has found a strong way to show range without weakening his product-design positioning.

His featured projects cover different types of work. Some contain a clear product-design process and measurable outcomes. Others lean further into branding, marketing websites, Framer development, or animation.

Yet none of them feel detached from the rest of the portfolio.

Work with a heavier branding focus still shows an understanding of the product behind the brand. Website projects feel informed by how the underlying service works. Motion is used to communicate interaction and character rather than being presented as a disconnected skill exercise.

Yash does not need a section announcing that he can animate.

You can see it in the way products move.

You can see the same pattern in his visual range. His own portfolio leans playful, while several client and product projects use more restrained or polished directions. A preference for playfulness comes through, but he does not appear locked into one aesthetic.

That matters for startup work.

A startup designer often inherits whatever problem is currently blocking the company. There may be no brand designer, motion designer, design engineer, or marketing designer waiting nearby. Someone has to carry the idea across those boundaries without letting the quality fall apart.

Yash’s adjacent skills appear close enough to his product-design level that they can support that kind of ownership.

He also handles the structure of the portfolio well.

Product design remains on top, and everything else is layered into it. Even shorter projects with limited process documentation contribute to the same picture: Yash understands digital products and can shape the many surfaces around them.

More junior designers often struggle with this positioning. They want to show everything they can do, so they flatten every capability into a long list.

Yash gives the list a hierarchy.

That turns “multidisciplinary” from a vague claim into something you can verify while browsing the work.

Yash treats his portfolio as a product with its own audience.

That sounds obvious, but many portfolios still behave like presentation decks placed on a website. Screens are exported, paragraphs are added, and the work is expected to carry the rest of the experience.

Yash puts more care into the sale.

Project cards offer a strong first impression. Showreels let the work move. Individual projects receive visual treatments that suit their character. Founder and collaborator quotes explain what Yash contributed and what changed for the business.

Those quotes matter.

A startup founder may have limited design experience and may not critique a case study the way a design lead would. Evidence from another founder or senior designer gives them a language they understand: Yash joined, understood the product, produced strong work, and helped the company move forward.

His presentation choices support that audience too.

Large visuals create an immediate impression. Motion demonstrates interaction without requiring a long explanation. Playful details make the site feel personal, while the range of the project work keeps that playfulness from becoming a limitation.

Some full-width visuals begin to show their resolution on a very large display. I would not make that a priority. Many viewers will see the portfolio on a laptop, where those moments should remain sharp and immersive.

Yash also understands that a case study has to speak without him in the room.

Work shown in an interview deck has a presenter. Someone can explain the decisions, skip sections, add context, and respond when attention drops.

A public portfolio gets none of that help.

Yash uses motion, testimonials, and strong visual sequences to keep the work understandable without a live explanation. Even projects with little written process can succeed as proof of craft because the output has been presented with confidence.

Confidence is part of what makes this portfolio persuasive.

Yash looks proud of what he has made, and the presentation supports that feeling. He is giving the work enough space, motion, and attention to suggest that it deserves to be seen.

SuperKalam appears to contain Yash’s deepest body of product-design work.

He introduces it well.

Instead of forcing several projects into one enormous case study, Yash presents three separate stories and lets the viewer choose. One is even marked as having the highest impact, which helps someone decide where to begin.

Once you choose, however, the experience changes.

You leave the crafted portfolio and enter a slide or PDF-style presentation.

Those presentations are good. They explain the work clearly, show thoughtful flows, and would work well during an interview. A few paragraphs could be shortened for a live presentation, but the material itself is strong.

On the website, the format creates friction.

Every extra click gives someone an opportunity to leave. Loading another surface, adjusting to a new layout, and working through static slides all cost attention.

It also breaks an expectation Yash has already created.

His homepage and supporting projects train you to expect motion, considered transitions, and visual storytelling shaped for the web. Arriving in a static deck feels like stepping out of that experience at the moment his core product work should be taking over.

I would rebuild these three case studies as native portfolio pages.

Much of the structure can stay. Yash already has the story, the screens, and the explanations. He would be moving the material into an environment where it can work harder.

Static flows marked with arrows could become short screen recordings inside device mockups. Key outcomes could receive more visual weight. Longer paragraphs could be reduced, with headings carrying more of the narrative for anyone scanning.

This work deserves the same treatment as the rest of the portfolio.

A design lead may look past the change in format because the quality is visible. A founder with less design fluency may respond more emotionally. They may feel that the case study has become harder to consume without being able to explain why.

Yash cannot predict who will make that decision.

Bringing the work into the site would remove the discontinuity and give his deepest product-design material a better chance of being viewed to the end.

Yash’s startup fit is visible throughout the portfolio.

He has worked inside startups. He is currently contributing in a high-ownership role at SuperKalam. His projects span product design, branding, websites, motion, and development. His work suggests that he enjoys broad ownership and early-stage ambiguity.

His introduction still leaves too much of that between the lines.

Current copy talks about crafting products through systems thinking and visual exploration, working in a high-ownership zero-to-one role, contributing to more than ten products, and designing five brand identities.

Several good signals are competing in a small space.

Numbers can help when someone has little proof elsewhere. Yash already has the proof. His work, testimonials, and SuperKalam experience show that he can contribute.

Leading with the number of products and identities makes him sound as if he is still trying to earn permission to claim the role.

I would make the positioning cleaner.

“Multidisciplinary zero-to-one product designer currently at SuperKalam (YC W23)” already communicates much of what a startup needs to know.

Yash could use “founding designer” if he wants to target companies at their earliest stage. “Zero-to-one designer” offers slightly more room and may suit startups that already have some footing but are building a new product or category.

Either version would be clearer than asking the reader to assemble the positioning from several smaller claims.

Code and AI tools can appear elsewhere as supporting evidence. They may help a founder see that Yash can prototype, build, and collaborate with engineers. Tool names do not need to carry the headline.

His portfolio already says startup designer through the work.

His introduction should say it too.

Yash Fataniya has built a portfolio with an uncommon amount of range for this stage of his career.

That range works because product design remains in charge. Branding, motion, development, and visual exploration expand the picture without pulling it apart.

His presentation is equally persuasive.

Projects receive their own character. Motion communicates the work. Testimonials add outside credibility. Yash’s confidence comes through without forcing him to write paragraphs about being passionate or detail-oriented.

Current limitations sit around his core product work and his positioning.

SuperKalam contains the case studies that could provide the deepest evidence of Yash’s product thinking, yet they receive a less immersive presentation than the surrounding portfolio. Moving them into native pages would create a more consistent experience and give the work more room to move.

A sharper zero-to-one position would also help the right companies recognize themselves sooner.

This portfolio may not fit every large enterprise team or conventional corporate path. It feels shaped around startups that value ownership, execution, visual taste, and the ability to cross disciplines when a project needs it.

If that is where Yash wants to be, he has already built much of the evidence.

I came away wanting to see the SuperKalam work inside the same crafted environment as everything around it. Yash has set that expectation himself, which is a good problem to have, though it still leaves those case studies with some catching up to do.

Still struggling to get your portfolio off the ground?

Don’t want to spend weeks learning yet another tool? Framer is my top recommendation for building your portfolio — fast, clean, and without the usual headaches.

If you’re just starting out (or even if you’re not), I think Framer is a perfect fit. Here’s why:

And that’s just scratching the surface. I wrote more about why I recommend Framer here—but honestly, the best way is to try it for yourself.

Affiliate disclaimer: I only recommend tools I personally believe in. Some links in this post are affiliate links, which means I may earn a small commission if you choose to purchase — at no extra cost to you.

Do you want your own portfolio reviewed in-depth with a 30-minute advice-packed video review? Or do you require mentoring to figure out a proper strategy for your job search?

I got you!