Today: Sydney Rasmussen

Sydney Rasmussen’s portfolio shows how thoughtful storytelling and modern design practices can make enterprise UX shine.

Sydney is a US-based product designer, still earlier in her career but already with real-world experience. Her portfolio is not the kind that shouts for attention with visual gimmicks or wild experiments — instead, it’s the kind that works. Clean, structured, and clearly thought through. That makes sense given her focus: she positions herself toward enterprise UX and impact-driven design, and her portfolio backs that up. It’s the type of work that won’t appeal to every company — a consumer-facing brand looking for splashy, ultra-polished mobile prototypes won’t find what they’re after here. But for B2B SaaS or enterprise environments, Sydney presents herself as someone who can fit right in and deliver business results.

The Good

Storytelling that carries the work

Sydney’s case studies — especially her main nCino project — are structured with real clarity. She uses headings, highlights, GIFs, and flow recordings to guide the reader through complex processes. Even if someone only skims the headings, the narrative still comes through. That’s a skill many portfolios miss, and it’s one that instantly makes her work more accessible and memorable.

At times the text runs long, but Sydney counters this well with formatting choices that keep the story easy to follow.

Embracing AI as part of the process

Sydney demonstrates not just that she can design, but that she can design in a 2025 way. By using Vercel’s V0 to prototype, she shows an AI-native approach that many companies are actively looking for. More importantly, she reflects critically on the experience: noting both the efficiency gains and the handoff challenges when reconciling the prototype with Figma and a design system. That mix of experimentation and honest reflection is rare — and makes her case study stronger.

The Potential

Sharpen positioning for enterprise roles

Right now, Sydney describes herself as “crafting experiences that satisfy needs.” It’s serviceable, but generic. Her real differentiators are already visible in the work: enterprise UX expertise and an AI-enhanced design process. Those should be front and center. A headline along the lines of AI-native product designer with a background in enterprise UX would instantly resonate with the kind of companies she’s aiming for.

Supporting this with a subline that highlights traits like business focus, impact-driven mindset, and analytical skills would create a far stronger, more memorable introduction.

Add another case study to round out the story

Two projects — one enterprise SaaS, one research-heavy consumer app — already give good breadth. But many hiring managers in the B2B/enterprise space will expect at least one more. Not because the current work is weak (it’s not), but because breadth signals adaptability: different skills, different contexts, different outcomes.

If there isn’t client work to show, that’s fine. A fictional project built with modern tools could be just as strong. For example: designing a small business tool, prototyping it with Lovable or V0, testing it, and publishing the results. The key is showing initiative, process, and problem-solving under another set of conditions.

Final Thoughts

Sydney Rasmussen’s portfolio is an excellent example of how early-career designers can frame themselves as business-focused problem solvers rather than just visual stylists. She already demonstrates strengths in storytelling and has the rare ability to integrate new tools like AI into her process — and reflect honestly on the tradeoffs. That puts her a step ahead of many peers.

What will take her work to the next level is sharpening the way she presents herself. By moving from a generic positioning statement to one that makes her enterprise focus and AI-native process explicit, Sydney can stand out immediately to the right kind of hiring managers. Pairing that with an additional case study would round out the portfolio, showing breadth and adaptability while reinforcing her impact-driven profile.

Put simply: Sydney already has a portfolio that works. With these refinements, she can move it from solid and reliable to strategically memorable — the kind of profile that B2B SaaS and enterprise companies won’t want to overlook.

Want to craft a clean portfolio like Sydney’s? No problem with Framer.

Still struggling to get your portfolio off the ground?

Don’t want to spend weeks learning yet another tool? Framer is my top recommendation for building your portfolio — fast, clean, and without the usual headaches.

Sydney’s portfolio is clean, simple and effective. That’s exactly what Framer enables you to do in no time.

If you’re just starting out (or even if you’re not), I think Framer is a perfect fit. Here’s why:

• Flat learning curve: The interface feels familiar if you’ve used Figma — plus, there’s a plugin to bring your designs straight in.

• Plenty of learning support: Framer Academy is packed with free tutorials, videos, and guides to help you go from zero to published.

• A huge template library: Tons of high-quality (often free) templates in the marketplace to help you launch quickly without starting from scratch.

And that’s just scratching the surface. I wrote more about why I recommend Framer here—but honestly, the best way is to try it for yourself.

Affiliate disclaimer: I only recommend tools I personally believe in. Some links in this post are affiliate links, which means I may earn a small commission if you choose to purchase — at no extra cost to you.

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