Today: Celeste Seah

Celeste Seah’s portfolio is a strong example of balance — strategic, analytical design work paired with polished visual presentation.

A thoughtful mix of storytelling, research depth, and craft that shows she can move fluidly between strategy and execution.

From her case studies, it’s immediately clear that Celeste thrives in projects where analytical rigor meets product impact. But what sets her apart is how she packages that depth into a portfolio that’s easy to follow, engaging to look at, and polished enough to compete with the best.

Let’s look at what she does especially well — and a few areas where there’s still room to take things even further.

The Good

Storytelling that holds your attention

Celeste is an excellent storyteller. Her case studies — especially Rememo — are structured so well that even a quick skim tells you what the project was about, the steps she took, and what came out of it. She uses headings strategically to carry the narrative, so you don’t have to dig into every block of text to understand the arc. Visuals are woven in thoughtfully to break up content and keep the story flowing. The result is a portfolio that feels varied, engaging, and very easy to digest — a rare skill that many designers at this stage don’t yet master.

Polished, varied presentation of work

How Celeste actually shows her work is another standout. Animated mockups, clean elongated scrolls of interfaces, contextual photography — it’s all there, but used sparingly and with intent. The 1872 Tea Bar case study is a great example: instead of clutter, you get a smooth scroll-through of the experience, punctuated by breakout imagery that feels polished and professional. The approach is simple but mature, and it demonstrates that you don’t need complex gimmicks to make work shine — just good taste, curation, and clarity.

The Potential

Sharpen positioning and focus

Celeste’s introduction undersells her. “I design human-centered products, services, and experiences” is accurate, but also generic — it doesn’t quickly convey what she’s best at or what kind of role she’s aiming for. Recruiters and hiring managers won’t take the time to dig deep to figure it out. A sharper statement that highlights her real strengths — balancing service design depth with product execution, or excelling at analytical, research-driven projects that turn into polished digital products — would go a long way.

The same goes for project curation. Three of her case studies fit together well (Rememo and the two tea projects). The single branding project, while strong, sits awkwardly among them and dilutes the story. Moving it into a separate “Other Work” or “Branding” section would keep her main narrative tighter without losing that extra dimension to her skills.

Polish a few rough edges in typography

Overall, Celeste’s typography choices are solid, but there are a few places where they get in the way. Long italic serif quotes, for example, become difficult to read and actually disrupt the flow of storytelling instead of supporting it. Similarly, in sections like the Tea Bar case study, multiple stacked heading styles (main heading, subheading, bolded intro) compete visually and create noise. These are small issues — but smoothing them out would give her portfolio the same polish she already applies to her design work.

Final Thoughts

Celeste Seah’s portfolio is a compelling example of how to strike balance. Strategy and research are presented clearly. Visual craft is polished but not overbearing. And the storytelling holds everything together.

What she needs now isn’t a dramatic overhaul — just clearer positioning at the top, a bit of project curation, and some typographic polish. With those refinements, her portfolio could move from strong to unforgettable.

For junior and mid-level designers looking for inspiration — especially those who lean analytical and wonder how to present that without losing visual impact — Celeste’s portfolio is an excellent model.

Celeste’s portfolio was done with — you guessed it — Framer.

Still struggling to get your portfolio off the ground?

Don’t want to spend weeks learning yet another tool? Framer is my top recommendation for building your portfolio — fast, clean, and without the usual headaches.

Celeste’s portfolio is a super clean and simple example of how a performant portfolio doesn’t even require tons of fancy interactions. Framer enables you to put a similar outcome together in no time.

If you’re just starting out (or even if you’re not), I think Framer is a perfect fit. Here’s why:

• Flat learning curve: The interface feels familiar if you’ve used Figma — plus, there’s a plugin to bring your designs straight in.

• Plenty of learning support: Framer Academy is packed with free tutorials, videos, and guides to help you go from zero to published.

• A huge template library: Tons of high-quality (often free) templates in the marketplace to help you launch quickly without starting from scratch.

And that’s just scratching the surface. I wrote more about why I recommend Framer here—but honestly, the best way is to try it for yourself.

Affiliate disclaimer: I only recommend tools I personally believe in. Some links in this post are affiliate links, which means I may earn a small commission if you choose to purchase — at no extra cost to you.

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